Need a name?

Within the world of branding there are namers, specialists who help clients find the perfect words to represent their companies and products.

Katy came to this work from journalism; the jobs actually have a lot in common. Both require interviewing skills, quickly-yet-deeply understanding new industries and artfully conveying complex ideas. Yet while a journalist might get 1,000 words to tell a story, the namer has a more poetic challenge: doing that job with as few as one.

Katy is proud to work with Catchword, a leading branding firm. She also works with clients directly through her own company, Wordlark. Learn more about each below.

You may well see something out in the world today that Catchword has named. Maybe it’s a car (VW Atlas), a drink (Starbucks Refreshers) or a device (Fitbit Flex). For 25 years, CW has been developing brands that shape culture, and the firm offers all the goods: not just naming services but positionings, logos, taglines — the works.

Katy directs creative projects for CW. She has worked with scores of clients (TikTok, ThermoFisher, Avery Dennison) and covered nearly as many sectors (tech, healthcare, military supply, pet food).

CW also regularly speaks with the media for naming-related stories like this one.

If you need a full-service firm, or a comment, you can get in touch here.

Sometimes clients need naming services because they’re big — a multi-national launching yet another product in countries around the world. But plenty of people looking for a new name are running smaller operations, whether in budget or scale. For these clients, there is Wordlark.

Wordlark has done bespoke creative for clients like: a pre-launch healthcare startup, a statewide non-profit, a small business that needed names for a new product line. Here is another example.

So why this name? Because a lark is someone who wakes up energized and enthused to do their work, like the bird known for early morning songs.

If this sounds like a fit, you can get it touch here.